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Adidas Originals – Under Construction Window installation

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Project Info

Adidas Originals – Under Construction Window installation

We were asked to design a window panel for the renovation period of the Adidas originals flagship store in Berlin.

It was meant to communicate the renovation while forming a visual barrier. The entire storefront (30 m x 3 m) was hand painted and illustrated. Graphics, logos & lettering were illustrated by the Berlin-based artist Julia Krusch. Julia also works for THE BAKERY and decisively influenced the project with her unique style. The acrylic paint was mixed in the exact shade of blue used fort he Adidas originals logo and it was applied over a large area with brushes. The arty look visualized: Something is happening here – it´s a work in progress. On some parts of the windows the color was scraped off during the 8 weeks of the renovation period so that the renovation process was subtly revealed and overtly shown.

Project:
Adidas Originals - Under Construction Window installation
Scope:
Creative Direction, Communication and Implementation
Client:
The Bakery / Adidas AG
Feature:
Julia Krusch
Period:
2014
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