Adidas Originals Pop-Up Store Berlin Window Installation
Due to renovations the Adidas Originals flagship store – Berlin was closed and opened for a period of 8 weeks as a pop-up store next door but one from the actual store.
Since the retail space was a bit hidden and not very visible it was necessary to draw more attention to the storefront and to make clear for the visitor at first sight: “Here you have Adidas originals”. In addition the installation was supposed to look very artistic (“readymade”) to underline the temporary character. The neon installation follows the adidas Originals logo in the box…See photo gallery.