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Adidas Originals by Jeremy Scott – Global Window Installation SS14

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Project Info

Adidas Originals by Jeremy Scott – Global Window Installation SS14

The free-floating neon tubes are arranged in a grid following a space lattice. The layout of the tubes depends on the size of the room in which the installation is set up and it also depends on the presented garments.

The clothes are draped directly on the neon lights. Through the harsh, cold neon light the mood and colors of the collection as well as the materials which are usually made of semi-sheer mesh fabric, are nicely presented and visualized. The golden corrugated metal background serves as a link to the central theme of the “Miami Beach Nightlife – Gold x urbanity” collection. Clothing and neon light are reflected by the particular structure in a fascinating way. The key item of the collection is placed in the middle of the installation. The rotation of the clothing causes exciting light reflections trough the interplay of the golden corrugated metal background and the neon light.

Project:
Adidas Originals by Jeremy Scott - Global Window Installation SS2014
Scope:
Creative Direction, Communication & Production Guideline for global implementation.
Client:
THE BAKERY / Adidas AG
Period:
2014
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