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Adidas Originals by Jeremy Scott – Global Window Installation SS13

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Project Info

Adidas Originals by Jeremy Scott – Global Window Installation SS13

Referring to Jeremy Scott´s campaign imagery, showing the collection on jumping/flying models from two different angles, we developed a concept for the window display that involved huge lenticular prints.

Lenticular printing is a technology for which lenticular lenses (a technology that is also employed for 3D displays) are used to produce printed images with an illusion of depth or the ability to change or move as the image is viewed from different angles. Because of the special quality of those lenticular prints, the campaign´s images flip and morph creating illusions such as winking eyes and they generally attracted a great deal of attention. We designed the footwear displays so that they would perfectly match the dynamic, look and feel of the “flying” images.

Project:
Adidas Originals x Jeremy Scott SS13 Global Window Installation
Scope:
Creative Direction, Communication & Production Guideline for global implementation.
Client:
THE BAKERY / Adidas AG
Period:
2013
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