Adidas Originals by Jeremy Scott – Global Window Installation SS13
Referring to Jeremy Scott´s campaign imagery, showing the collection on jumping/flying models from two different angles, we developed a concept for the window display that involved huge lenticular prints.
Lenticular printing is a technology for which lenticular lenses (a technology that is also employed for 3D displays) are used to produce printed images with an illusion of depth or the ability to change or move as the image is viewed from different angles. Because of the special quality of those lenticular prints, the campaign´s images flip and morph creating illusions such as winking eyes and they generally attracted a great deal of attention. We designed the footwear displays so that they would perfectly match the dynamic, look and feel of the “flying” images.