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Adidas Originals by Jeremy Scott – Global Window Installation AW13

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Project Info

Adidas Originals by Jeremy Scott – Global Window Installation AW13

To communicate the inspiration / link (Op-Art Color / Visual Illusion) for the collection by Jeremy Scott also in the window design we developed a collage / mobile with the product stills from of eight acrylic sheets à 120 x 90 cm.

The product images on the acrylic sheets were printed from behind through four-color printing as well as hightlighted with white. For a semi-transparent impression we used pantone colors with 50% color application for the relevant background colors (2x). This created a color overlay resp. interaction between the overlapping surfaces of the acrylic sheet and the striped Op Art Background. Thus we picked up the inspiration for the collection visually and thematically. The footwear display is formally similar to the background graphics created by us (Op-art x Memphis).

Project:
Adidas Originals x Jeremy Scott AW13/14 Global Window Installation
Scope:
Creative Direction, Communication & Production Guideline for global implementation.
Client:
THE BAKERY / Adidas AG
Feature:
Alan Woo (THE BAKERY)
Period:
2013
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